Managers need to make a consistent impression in order to motivate and inspire people, and that applies even more to video communication than to other digital channels. That is the result of a study by researchers at Karlsruhe Institute of Technology (KIT). They investigated the influence that charismatic leadership tactics used in text, audio and video communication channels have on employee performance. They focused on mobile work and the gig economy, in which jobs are flexibly assigned to freelancers via online platforms. The results of the study have been published in The Leadership Quarterly.