In 2022, Professor of Cognitive Neuroscience Dean Mobbs began to investigate the relationship between social media use and mental health and well-being. As his research program ramps up to test brain activity and physiological markers of stress during social media use, Mobbs and his colleagues, postdocs Swati Pandita, Ketika Garg, and Jiajin Zhang, have constructed a theoretical model to highlight key differences between online and face-to-face communications.