‘Will you buy fewer plastic bottles?’ A simple question can change our behavior

The bottled water market has seen explosive growth—up 73% over the last decade—making it one of the fastest-growing industries globally. However, this growth comes at a significant environmental cost. Plastic waste, greenhouse gas emissions from production and distribution, and the overexploitation of water resources all contribute to an escalating ecological crisis. Reducing reliance on bottled water is, therefore, an urgent challenge.

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