How big tobacco firms are using e-cigarettes to try to improve their image

The global tobacco industry is still big business, worth around £730 billion a year. This may seem strange for a product known to have caused more than 200 million deaths in the last 30 years. But people continue to smoke. And newer products like e-cigarettes have allowed the industry to diversify its range—and expand its appeal.

This article is brought to you by Phys.Org.