In defense of ‘surveillance pricing’: Why personalized prices could be an unexpected force for equity

Surveillance pricing has dominated headlines recently. Delta Air Lines’ announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about companies using personal data to charge different prices for identical products. As The New York Times reported, this practice involves companies tracking everything from your hotel bookings to your browsing history to determine what you’re willing to pay.

This article is brought to you by Phys.Org.