Environmental sustainability pays off—but mostly for media-savvy firms

Whatever else they may be, environmental, social, and governance (ESG) initiatives are very often an image-building exercise. Business leaders hope that by being seen to put ethical responsibilities over profits, they will reap profits anyway as a byproduct of reputational gains. It stands to reason, then, that no conversation about the “business case” for ESG would be complete without involving society’s chief reputational brokers—i.e., the media.

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