Art of makeup, art of camouflage: Investigating amount and application of makeup for various situational contexts

Makeup is one of the strategic tools for shaping one’s image. To what extent can its intensity and form vary depending on the occasion and context? When and why can it be used as camouflage? Researchers from SWPS University attempted to answer these questions by investigating how women apply makeup.

This article is brought to you by Phys.Org.