To disclose or not to disclose good deeds, that is the do-gooder dilemma

Jerry Richardson, a Cornell university doctoral candidate in psychology, was dashing into a grocery store on his way to a dinner party when a man outside the store asked him for some food. Richardson obliged, and gave him $7 of groceries. The recipient was so grateful, and Richardson felt so good about his gift, he thought he’d tell his dinner partners about the experience.

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