Business

Digital targeting creeps out customers

Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you across apps, […]

Business

On-demand pay access spurs savings for low-wage workers

Research recently published in the journal Information Systems Research finds that giving low-wage workers access to their earned wages before payday can significantly increase saving behavior, financial monitoring and long-term planning. The study found that […]