No credit history? No problem. New research suggests shopping data works as a proxy for creditworthiness

If you didn’t know much about someone, would you lend them a whole lot of money? Probably not—and banks are the same way. That’s why people with no credit history often have trouble getting loans. Banks and credit bureaus look at people’s past borrowing to predict how likely they are to repay. And when there’s no history, they tend to assume the worst.

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