Business

How to stop panic buying: Research finds COVID lesson

Panic buying doesn’t just respond to shortages—it creates them. And according to a University of the Sunshine Coast behavioral scientist, the lessons learned during COVID-19 remain critical for preventing future buying frenzies.This article is brought […]

Business

Why salespeople fear selling radical innovations

Companies invest heavily in breakthrough technologies, from industrial software to AI-powered platforms. Yet many radical innovations fail not because customers reject them, but because sales teams hesitate to promote them. A new study by ESMT […]